Digital advertising
Digital advertising in Morocco: Meta, Google and TikTok Ads
Campaigns tuned to your real enquiries (messages, calls, sales), with a budget paid directly to the platforms and a clear report every month. Based in Tangier, we run campaigns across Morocco.
- Ad budget
- Paid directly to the platforms
- Platforms
- Meta, Google, TikTok
- Commitment
- 3, 6 or 12 months
- Report
- Monthly, cost per enquiry
What you get
Tracking before spending
Pixel, conversions, WhatsApp clicks and calls measured before the first dirham goes out.
Accounts in your name
Business Manager, ad accounts and payment methods are yours; we access them as partners.
Campaigns built for one action
WhatsApp message, call, form or purchase: each campaign aims at one measured thing.
Ad creatives
Visuals and short videos designed for each platform's format, in French and Arabic.
Weekly adjustments
Audiences, messages and budgets adjusted from the numbers, not from gut feeling.
A readable report
Spend, enquiries, cost per enquiry and what we change next month.
How much do Facebook and Google ads cost in Morocco?
Managing your campaigns costs from 1 900 MAD excl. VAT a month to start on Meta, from 3 800 MAD a month to run Meta, Google and TikTok, and from 1 500 MAD excl. VAT once for a setup on its own (launch price until January 31, 2027). These prices are indicative and exclude VAT; the exact amount is set in a written quote. The ad budget is never included: you pay it directly to Meta, Google or TikTok, and we recommend a starting amount in the quote, before anything is spent. A dedicated landing page is an add-on (3 000 to 6 000 MAD excl. VAT). See our pricing or build your quote.
Launch
To test advertising on Facebook and Instagram with a sensible budget.
- monthly
- from 1 900 DH excl. tax / monthAfter the offer: 2 500 DH / month
Half of the 6 public offers we found in Morocco in October 2026 fall within this range.
- Facebook and Instagram (Meta) campaigns
- Up to 2 active campaigns
- 4 ad creatives a month
- Local audiences by city and interests
- Weekly adjustments
- Monthly report with cost per enquiry
Most chosen
Performance
For a business that invests every month and wants to manage by cost per customer.
- monthly
- from 3 800 DH excl. tax / monthAfter the offer: 5 000 DH / month
- Meta, Google Ads and TikTok Ads
- Up to 5 active campaigns
- 8 to 12 creatives a month, including short videos
- Google campaigns on your key searches
- A/B tests of messages and audiences
- Optimisation twice a week
- Monthly report and a call every two weeks
Setup
To start on solid ground, whether or not you run the campaigns yourself afterwards.
- one-off
- from 1 500 DH excl. taxAfter the offer: 2 000 DH
- Typical timeline
- 1 to 2 weeks
- Business Manager and ad accounts created in your name
- Meta pixel and Conversions API
- Google tag and conversions in Google Analytics 4
- WhatsApp click and call tracking
- Core audiences: visitors, customers, lookalikes
- Handover document and a one-hour session
What is not included
- Ad budget: paid directly to Meta, Google or TikTok, with your card
- Dedicated landing pages (add-on)
- Video shoots (see social media management)
- Campaigns for activities the law forbids promoting
- Fake reviews, fake followers or bought clicks: never
Launch prices until January 31, 2027. Indicative estimates, excluding tax. The exact price is set in a written quote after a first conversation.
The partner mindset
The objectives we track with you
- A known cost per enquiry (message, call, form), tracked every month
- Budget spent where it pays and cut where it doesn't
- Better-quality enquiries, not just more clicks
- Clean ad accounts in your name, which you keep
The steps
- 1 week
Step 1 : Goal and budget
What an enquiry is worth to you, and the recommended starting budget, written down before we begin.
- 1 to 2 weeks
Step 2 : Setup
Accounts in your name, pixel, conversions, WhatsApp and call tracking.
- 2 to 4 weeks
Step 3 : Launch and tests
Several messages and audiences tested on a careful budget.
- Every week
Step 4 : Optimisation
We cut what costs too much and scale what works.
- Every month
Step 5 : Report
The month's numbers, cost per enquiry, next month's plan.
Who is it for?
Online shops
Campaigns that lead to a purchase, tracked through to the order, cash on delivery included.
Restaurants, hotels and leisure
Local campaigns towards WhatsApp, calls or bookings, at the right time of the week.
Real estate
Enquiries qualified with a few simple questions before the first call.
Schools and training
Campaigns timed to enrolment periods, tracked per programme.
Doctors, dentists and lawyers
We don't advertise for these professions: their rules forbid it, and we would rather tell you upfront.
Digital advertising
The budget goes to the platforms, not to us
Our fees pay for the work: strategy, creatives, adjustments, reporting. The ad budget is paid by you directly to Meta, Google or TikTok, on accounts in your name. You see every dirham spent, and nobody takes a hidden margin on it.
Measure before you spend
A campaign without conversion tracking spends blind. Before launch we install the Meta pixel and Conversions API, the Google tag, and tracking for WhatsApp clicks and calls. That is what lets us talk about cost per enquiry, not just clicks or views.
Meta, Google or TikTok: where to start
- Google: for people already searching for your service; Google handles over 95% of searches in Morocco (StatCounter).
- Facebook and Instagram: about 22.8 and 15.1 million people reachable in Morocco (DataReportal 2026), with campaigns that lead straight to WhatsApp.
- TikTok: 16.7 million reachable adults, up 19.1% in a year (same source), for brands with things worth filming.
We almost always start with a single platform, the one where your customers already are, before widening.
What we refuse
The professional codes forbid advertising for doctors, dentists and, since Law 66.23, lawyers, including through a third party. Nor do we run campaigns for medical aesthetic treatments offered without a doctor, or misleading promises of results, which Law 31-08 on consumer protection bans. When a campaign doesn't serve your business, we tell you before spending your money.
What you receive every month
- Spend per platform and per campaign, to check against your Meta, Google or TikTok invoices
- The number of enquiries (messages, calls, forms, sales) and the cost of each
- The creatives that worked, and those we stopped
- Our recommendations: budget, audiences, messages, and what we test next
Ads, website and social media
Advertising amplifies what already exists. It works better with a page that converts and active social media that reassures the people who click.
Frequently asked questions
How much does a Facebook ads agency cost in Morocco?
With us, from 1 900 MAD excl. VAT a month depending on the plan, or from 1 500 MAD for a setup on its own (launch price until January 31, 2027). The ad budget is extra, paid directly to the platforms.
What ad budget should I plan?
It depends on your city, your trade and what an enquiry is worth to you. We recommend a careful starting budget in the quote, then adjust it to the cost per enquiry we actually see.
Who pays the platforms?
You do, directly, with your card, on ad accounts in your name. Your budget never passes through us: you see every dirham spent.
When will I see results?
First enquiries often arrive in the first weeks, but it usually takes a month of testing to know a stable cost per enquiry. We don't promise a number before we've measured it.
Can you run campaigns to WhatsApp?
Yes, it's often the best option in Morocco. We measure the conversations started, and help you reply fast, because an unanswered enquiry is wasted budget.
Why did my boosted posts do nothing?
The "Boost" button often optimises for likes, not enquiries. A campaign built in Ads Manager, with conversion tracking, aims at the action that matters to you.
What happens if I stop?
Your accounts, audiences, pixel and campaign history stay yours. You remove our access and carry on alone or with another provider.
Other services
Website
from 3 800 DH excl. tax
SEO
from 2 300 DH excl. tax / month
Brand identity
from 1 100 DH excl. tax
Ready to move forward?
Build your quote with this plan, adjust the options, and get an instant estimate.
contact@brightintent.agency