Brand identity
Brand identity and logo design in Morocco
A logo and an identity that look like you, delivered with every file and the rights, ready for your shopfront, Instagram and your documents. Based in Tangier, we design for businesses across Morocco.
- Timeline
- 2 to 8 weeks
- Files
- AI, SVG, PDF, PNG
- Rights
- Transferred in writing
- Scripts
- Latin and Arabic
What you get
Research and positioning
Your trade, your customers, your competitors: what the identity must say before we draw anything.
A logo drawn for you
Several directions, then a refined logo tested at small sizes, in black and white and on dark backgrounds.
Arabic version
Your name in Arabic designed together with the Latin logo, so both work side by side on signs and documents.
Colours and typefaces
A palette and fonts chosen for screen, print and both scripts.
Brand guidelines
Usage rules with examples, so your suppliers can apply the identity without you.
Files and rights
Every source file and a written transfer of rights in your name.
How much does a logo and brand identity cost in Morocco?
With us, a logo costs from 1 100 MAD excl. VAT, a full visual identity from 6 000 MAD, and a brand platform from 11 300 MAD (launch price until January 31, 2027). These prices are indicative and exclude VAT; the exact amount is set in a written quote that lists the files delivered and the transfer of rights. Never included: printing, OMPIC trademark filing fees and paid font licences. See our pricing or build your quote.
Logo
For a new business that needs a solid logo.
- one-off
- from 1 100 DH excl. taxAfter the offer: 1 500 DH
Half of the 8 public offers we found in Morocco in October 2026 fall within this range.
- Typical timeline
- 2 to 3 weeks
- 2 logo directions
- 2 rounds of feedback
- Colour, black and white, and icon-only versions
- AI, SVG, PDF and PNG files
- One-page usage sheet (colours, sizes, margins)
- Written transfer of rights
Most chosen
Visual identity
For a business that wants a consistent image everywhere.
- one-off
- from 6 000 DH excl. taxAfter the offer: 8 000 DH
Half of the 6 public offers we found in Morocco in October 2026 fall within this range.
- Typical timeline
- 3 to 5 weeks
- 3 logo directions, 3 rounds of feedback
- Logo in Latin and Arabic script
- Palette, typefaces and graphic elements
- 15 to 20-page brand guidelines
- Business card, letterhead and e-mail signature
- Social media kit: profile picture, covers, 6 post templates
- Every source file and transfer of rights
Brand platform
For a brand launching or repositioning seriously.
- one-off
- from 11 300 DH excl. taxAfter the offer: 15 000 DH
- Typical timeline
- 5 to 8 weeks
- Positioning workshop: mission, customers, tone
- Name or tagline if needed
- Everything in Visual identity
- Full guidelines with tone-of-voice rules and sample copy
- Up to 5 applications: sign, packaging, point of sale…
- Presentation and document templates
- One month of launch support
What is not included
- Printing of cards, signs and packaging (print-ready files available as an add-on)
- Trademark filing with OMPIC and its fees
- Paid font licences, if you choose one
- Photo and video shoots
- Website (see website design)
Launch prices until January 31, 2027. Indicative estimates, excluding tax. The exact price is set in a written quote after a first conversation.
The partner mindset
The objectives we track with you
- Being recognised at a glance, on your shopfront as on Instagram
- A consistent image everywhere, applied by you and your suppliers thanks to the guidelines
- An identity that matches the level of your prices and service
- A logo that stays readable small (profile picture, favicon) and on every background, checked before sign-off
The steps
- 1 week
Step 1 : Interview and research
Your story, your customers, your competitors and what you want to avoid.
- 1 to 2 weeks
Step 2 : Creative directions
Several directions shown in context: shopfront, Instagram, business card.
- 1 to 2 weeks
Step 3 : Refinement
The chosen direction is refined with your feedback, in Latin and Arabic.
- 1 to 3 weeks
Step 4 : Guidelines and applications
Usage rules, materials and templates depending on the plan.
- A few days
Step 5 : Delivery and transfer of rights
Organised files, guidelines as a PDF, signed transfer of rights.
Who is it for?
New businesses
Starting with a solid identity costs less than redoing everything in two years.
Healthcare practices
A sober, reassuring image that doesn't look commercial, as the medical code of ethics expects.
Restaurants, cafés and hotels
An identity that holds up on the sign, the menu, the packaging and Instagram.
Product brands
Logo, packaging and clear rules for a brand sold in stores and online.
Law firms
A discreet identity in Arabic and French, compatible with the rules on the firm's plaque and documents.
Brand identity
What a logo for a few hundred dirhams doesn't give you
On classified ads, a logo costs between 50 and 300 MAD (Avito). The issue isn't the price: it's what is usually missing. No vector files for the sign, no Arabic version, no usage rules, and rights never put in writing. Two years later the printer can't use the file and everything has to be redone.
Latin and Arabic, designed together
In Morocco your name often appears in both scripts: on the sign, the documents, social media. An Arabic version added afterwards, in an unrelated font, stands out immediately. We design both at the same time, with the same proportions and character.
Files and rights: what you receive
- Source (AI) and vector (SVG, PDF) files for print and signage
- PNGs ready for web and social media
- Colour, black, white and icon-only versions
- Brand guidelines as a PDF, to hand to any supplier
- A written, signed transfer of rights in your name
Directions shown in context
A logo alone on a white background says little. We present each direction as you will really see it: on the shopfront, as an Instagram profile picture, on a business card and on an invoice. You choose on evidence, not on instinct, and we tell you frankly which one serves your business best, even if it isn't our favourite.
For regulated professions: restraint
The medical code of ethics requires that medicine is not practised as a business, and the look of the practice matters (Decree 2-21-225, art. 29). For lawyers, Law 66.23 limits what may appear on the plaque and office papers. We design serious, calm identities for these professions, with no advertising codes.
After the identity
An identity comes to life when it is used: on a website and on your social media. The social kit and the guidelines let you start straight away, with us or with anyone you choose.
Frequently asked questions
How much does a logo cost in Morocco?
From 1 100 MAD excl. VAT for a logo with files and rights, from 6 000 MAD for a full visual identity (launch price until January 31, 2027). Indicative prices, confirmed in a written quote.
How many proposals and revisions?
2 directions and 2 rounds of feedback for the Logo, 3 directions and 3 rounds for Visual identity. The number is written in the quote.
Which files will I receive?
Vector files (AI, SVG, PDF) for print and signage, PNGs for web and social media, in colour, black and white and a light version for dark backgrounds.
Who owns the rights to the logo?
You do. The transfer of usage rights is written and signed at delivery. You can use the logo and have anyone you like adapt it.
Will the logo be original?
Yes: it is drawn for you, not taken from a template bank. We check it doesn't resemble an existing logo in your sector. To protect it, we recommend a trademark filing with OMPIC.
Can you design my name in Arabic?
Yes. From the Visual identity plan, the logo is designed in Latin and Arabic script so both work together.
How long does it take?
2 to 3 weeks for a logo, 3 to 5 for a visual identity, 5 to 8 for a brand platform. It also depends on how quickly you give feedback.
Other services
Website
from 3 800 DH excl. tax
SEO
from 2 300 DH excl. tax / month
Digital advertising
from 1 500 DH excl. tax
Ready to move forward?
Build your quote with this plan, adjust the options, and get an instant estimate.
contact@brightintent.agency